VP, Product Marketing

Employment Type: Permanent – Full Time

Location: Remote, UK

Description

As the Vice President, Product Marketing, reporting directly to the CMO, you’ll be responsible for improving and scaling the global go-to-market strategy and execution.

You will develop the strategic product marketing plan and lead the positioning efforts for our global product line. You will work closely with our go-to-market teams including field, enablement, corporate marketing, revenue marketing, product and engineering teams to launch successful products and capabilities to market. Driving us to achieve our mission to be the #1 choice fast and intelligent data solutions to underpin real-time and AI applications for our customers.

You’ll work closely with all members of the Hazelcast leadership team, customers and partners to help further drive our market position, including effective communication of vision, strategy, product direction, customer marketing, and competitive positioning.

What You’ll Do

• Provide strong leadership through thoughtful talent recognition, coaching, development, and performance management of the PMM team.
• Own product messaging, serving as the lead go-to-market storyteller for internal meetings, customer-facing and industry events.
• Partner with our Product Managers and Engineering Leadership. You’ll contribute to our product strategy, how we prioritize features, and be an advocate for our customers. You’ll influence and partner with these functions to drive alignment on company-level goals, projects, and activities.
• Develop a sharp perspective on how we drive the adoption of new products or engagement with existing ones to increase revenue.
• Be a voice of the customer and a voice of the market, build relationships with customers and lead the development of customer marketing content.
• Develop messaging and go-to-market strategies for new product launches.
• Plan and execute integrated marketing programs that span product launches through customer retention and expansion.
• Create compelling product and customer messaging tailored to market landscape and buyer journeys.

What You Have

• You have 10+ years working in product marketing for highly technical products preferably data processing technology, application infrastructure ideally high-performance/ low-latency technology or stream-based technologies. ML/AI product experience is a plus. Experience in marketing products to developers is a major plus.
• Strong product marketing leadership experience. You’ve launched multiple products and features from ideation to launch to adoption in a fast-changing market.
• Deep demonstrable knowledge of the Financial Services industry. You’ve worked with customers in banking and financial services and described their use cases, translating technical capabilities into business value.
• Strong collaboration skills. Experience working closely with product/engineering and field teams. We expect you to jump right in and collaborate with our product managers and engineering leadership. You’ve had experience working in the weeds with product teams in making tough priority tradeoffs and partnering on product strategy.
• Experienced people manager and talent developer. You have hired, managed, and led other product marketers. You understand what it takes to be a successful product marketer and customer marketer, and you actively work to bring the best out in your people.
• Experience working with field teams on enablement assets, training, and gathering insights from the field to apply to product marketing initiatives.
• Any background in coding, in any language, even if as a hobby.
• Experience marketing OSS products with the goal of converting users to commercial products
• Experience driving customer marketing programs.
• Bachelor’s degree in a related field (engineering, computer science)
• Master’s degree or MBA is a plus

In addition, to really make an impact, we will be looking for indicators of the below attributes:

• Clear communicator. We expect you to take big, ambitious ideas and distill them down into concise, exciting talking points. You have experience bringing the voice of the customer to an entire team and getting buy-in on your ideas and strategies.
• Pragmatism. We’re looking for someone who can wear multiple hats across the entire buyer journey. You are willing to get into the details to ensure consistent messaging for our prospects and customers across all touchpoints.
• Strategic Thinker. Ability to think strategically while working with the team to execute on the ground. Ideally, you have hands-on experience working in growing startups and transitioning to a more mature scale-up.
• Excellent Storytelling Abilities. You have strong communication skills—both written and verbal. You can distill complex ideas into simple, crisp words.
• Data-oriented. You like working with data and insights and pair that with your passion for customers to inform your points of view on how to take our product to market.
• Inquisitive: Self-motivated to learn about the product, technology and target contexts.
• Self-starter: you spot opportunities to make things better and take ownership of them.

Benefits

• 25 days annual leave + Bank holidays
• Group Company Pension Plan
• Private Medical Insurance
• Private Dental Insurance
• Life Insurance
• EAP (Employee Assistance Program)