Senior SEO Specialist

Department: SEO

Employment Type: Full Time

Location: Bedford (Hybrid)

Reporting To: Tim Room

Compensation: £32,000 – £38,000 / year

Description

Join Our Team: Receptional, where your ambition meets our vision. Let’s create the future of digital marketing together, driven by our shared values.

At Receptional, we’re more than a digital marketing agency—we are passionate about innovation, continually exploring new ways to push the boundaries with our forward-thinking approach. We seek dynamic, outgoing individuals who will excel in a vibrant, fast-paced environment and are ready to lead the digital marketing revolution with a commitment to Making Market Leaders.

Our clients are at the heart of everything we do. Driven by this client-centric approach you will be as comfortable and adept in communicating with clients as you are in collaborating with teammates. You will elevate our clients’ experience, building long-lasting and impactful partnerships by consistently delivering exceptional service and personalised solutions that meet their unique needs and drive their success.

Your curiosity will be your compass, guiding you to explore groundbreaking technologies and strategies. As a collaborative and transparent team player, you’ll join forces with like-minded professionals, sharing insights openly and working together towards our shared goals.

If you embody these values of dynamism, forward-thinking, curiosity, collaboration, and transparency, let’s make waves together

An Award-Winning Team:

In the last 25 years, Receptional has won multiple awards, not only for the work we do with our clients, but also for our exceptional team culture and dedication to nurturing and advancing our team members.

Our commitment to providing a supportive environment encourages personal and professional growth, ensuring that each member not only contributes to our success but also thrives individually.

A small selection of the awards we have won together:

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
• The Financial Services Forum’s Agency of the Year Award 2023

Our values are what drives us:

At Receptional, we’re propelled by a shared ambition to redefine the digital marketing landscape.

Our values are the pillars that support our journey towards innovation and excellence. As the perfect teammate, you will be:

Dynamic: Embrace change, energise the room, and pivot swiftly to navigate the evolving landscape of digital marketing.

Forward-Thinking: Anticipate the next big thing, innovate solutions, and set trends that keep us and our clients ahead of the curve.

Curious: Always question, always learn. Your thirst for knowledge fuels our growth and leads us down unexplored paths to success.

Collaborative: Together, we achieve more. Share ideas, unite efforts, and celebrate the victories as a team.

Transparent: Communicate with clarity and honesty, building trust and fostering an open environment where ideas and feedback flourish.

About the Role:

Receptional is seeking a talented and motivated Senior SEO Specialist to join our growing team. As a Senior SEO Specialist you will be responsible for leading and optimising SEO strategies, managing high-level client relationships, generating new business, and driving continuous improvement within the team. Reporting to the SEO Manager, this position requires advanced leadership skills, strategic vision, and a comprehensive understanding of SEO best practices.

Key Responsibilities:

SEO Strategy & Campaign Management

• Devise advanced SEO strategies for clients that align with their business objectives and deliver measurable ROI.
• Ensure all campaigns and projects exceed client expectations and meet deliverable goals.
• Seamlessly integrate SEO campaigns with other service areas within the organization.
• Lead cross-functional teams to ensure alignment on objectives and accurate forecasting.
• Identify and capitalize on opportunities for cross-selling and up-selling additional services.

Marketing & Sales Support

• Lead contributions to new and existing client pitches/proposals with strategic insights.
• Provide expert-level strategic insight while ensuring campaigns deliver maximum value.
• Assist SEO Manager in developing relevant products/services, pitch decks, and appropriate costings.
• Showcase company work through developing testimonials, case studies, and thought leadership materials.
• Create and present insights reports and seek speaking opportunities to establish and maintain thought leadership.

Key Account Relationships

• Ensure regular, accurate, and insightful client reporting.
• Collaborate with Client Services to develop and maintain clear client development plans for each key client, ensuring the team possesses the skills to deliver these actions.
• Provide strategic input into QSRs and KAM sessions, reviewing content team input to ensure alignment with client objectives.
• Develop and present relevant products/services, pitch decks, and costings.
• Showcase company work through testimonials, case studies, and thought leadership initiatives.
• Create insights reports and seek speaking opportunities to establish thought leadership.

Skills Knowledge and Expertise:

• Extensive experience in SEO (on-page, off-page, and strategy).
• Proficiency in project management with a proven track record.
• Ability to identify potential in clients’ existing activities and match with company services.
• Strong understanding of budgeting and progress reporting.
• Advanced knowledge of performance evaluation techniques and metrics.
• Excellent communication and interpersonal skills.
• Exceptional organizational and time management abilities.
• Proficiency with tools such as Ahrefs, Semrush, Screaming Frog, GA, and GSC.

Our Values and Benefits:

Every half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it.

Transparent

• We have open, honest conversations and strive to communicate clearly and constructively .
• Company-wide meetings every Monday
• Whole-team business reviews every quarter
• Twice yearly appraisals
• Transparent pay scale and skills matrix
• Bonuses split equally among the team

Forward-thinking

• We invest in innovation, thought leadership and wellbeing, to improve our people and work.
• Free fresh fruit and healthy snacks
• Mental health training and first aiders
• Annual health check and flu jab
• Fantastic pension plans
• Enhanced pay for parental/adoption leave

Dynamic

• We’re flexible in our work and value creative thinking.
• 3 days in the office, 2 days at home
• Modern, spacious office with table tennis
• Cycle-to-work scheme
• Your own high-spec PC
• Monthly rewards for top performers

Collaborative

• We’re an integrated team. We see strength in diversity and value collective expertise .
• A focus group to make everyone’s voice heard
• Quarterly days out – from canoeing to falconry
• Team fundraising for our charity of the year
• Celebrations for Pride, Black History Month and more

Curious

• We’re inquisitive and think beyond the brief. Information and experience make us smarter.