Senior Product Officer

Senior Product Officer

Reports to: Head of Product and Sales

Direct Reports: None

Location of Role: Homeworking with travel to London and Guildford office

Contract: Permanent 

Hours: Full-time

Salary: £33,256 – £36,951 per annum

Purpose of role:

Cycling UK is the charity for all cyclists across the country. Whether it be in response to our climate emergency, for the benefit of our health or the sheer fun of it, we know that over the coming years there will be many more individuals, communities and businesses that will see how our world can be made better by bike.

Now we have confirmed our next five-year strategy, we are seeking to introduce a new role of Senior Product Officer. We are seeking an individual who can help the charity create new insight led products and services for a wide range of audiences. Our 145-year experience in cycling and active travel is admired across the country, but now is the time to re-establish our value exchange to ensure that this experience is utilised in a way that helps ensure Cycling UK’s financial sustainability. 

Cycling UK is seeking to grow and develop both business to business (B2B) and business to consumer (B2C) products and services which will either remain within the Product and Sales team or be embedded across the organisation. 

This role will give you the opportunity to reimagine what Cycling UK does for new and existing audiences, encouraging people to ride more or get on a bike for the very first time. This opportunity should excite you if you:

• Are experienced in product development and project management.
• Can think innovatively and independently, creating new ways of working to ensure we achieve our ambitious goals.
• Are confident negotiating with colleagues and stakeholders to achieve deadlines.

You don’t have to be a cyclist, but it is integral that you understand the benefits of cycling to our society and believe firmly that we can achieve a better world by bike.

Scope of role:

This role leads on the day-to-day development and execution of our new products and services. You will work with both our existing products such as Cyclists Welcome, our Routes series and online shop, as well as helping create new products and services fit for the market.

Your focus will be on delivery. Working with colleagues across the charity, you will manage the end-to-end process of setting up and taking new products and services to market, some of which will remain in the team for you to deliver, whilst others will be embedded elsewhere in the charity.

You will deliver excellent customer service, cultivating new sales leads where appropriate. You will maintain our CRM, systems and processes ensuring smooth digital customer journeys. As we develop and bring new products to the market, you will embed the necessary processes, seeking feedback regularly to ensure we are meeting our customers’ expectations.

Specific duties

Product development

• Manage the product roadmap, ensuring you and the teams around you stay on track and to budget.
• Customer & market research, and data analysis.
• Defining product requirements including functionality, user experience, and technical specifications.
• Delivery of the technical aspects of bringing a product to market.
• Monitoring key product metrics such as user adoption, retention, and revenue generated.
• Regularly review products and the markets in which they operate to identify necessary changes to ensure success.

Sales

• Identify markets for product launches and help develop a pipeline of leads where appropriate,
• Review the market for new opportunities and competition, adapting our products, communications and marketing as necessary.
• Work closely with marketing and comms to ensure our products and services are well positioned in all our channels.
• Negotiate on pricing with customers where appropriate, to ensure the relationship is equitable for both organisations.
• Pursue third party sales mechanisms as appropriate.
• Educate colleagues across the charity in your work such that they can advocate for you.
• Present and network at our own and others’ events, webinars, and conferences representing the Product & Sales team.

Account management

• Where appropriate provide account management for clients and customers, seeking opportunities to upsell, tailor or bespoke reports, presentations and communications as necessary.

Personal development

• Take responsibility for regularly ensuring you meeting your objectives.
• Keep up to date with market trends and competitors’ activities.
• Take responsibility for your own professional development seeking further support from your manager when needed.

General

• Continuously monitor and evaluate your work, taking corrective action or enhancing them when necessary.
• Support your manager as necessary with regular reporting and updates for the Senior Leadership Team.
• Actively contribute, generate ideas, participate in and give feedback on the wider work of the commercial directorate and other Cycling UK colleagues where relevant.
• Follow and monitor procedures to ensure compliances with UK Data Protection, Fundraising Code of Practice, financial data protection and any other legislation pertinent to the role.
• Abide by Cycling UK’s policies and procedures as detailed in the staff policies at all times.
• To be an ambassador for Cycling UK at all times.
• To carry out other duties as may be specified by your line manager and other members of the Executive from time to time.

Applications close 09:00 Friday 14th June