Marketing Manager

Marketing Lead

Reports to: Marketing Director

Based: UK (home based, with occasional travel)

Department: Marketing

Overview

At World Kinect, our marketing activity has a sharp commercial edge – we’re focussed on driving organic growth through generating new business, retaining profitable customers and cross-selling to existing accounts.

We’re seeking a talented and experienced B2B digital marketer. The Marketing Lead will take responsibility for marketing output and activity for assigned business lines, as well as supporting wider activity within our global marketing organisation.

The successful candidate will be numerate and commercially driven, and have significant experience with running B2B campaigns across digital channels: they’ll be comfortable working with external agencies and in-house teams to set up, manage and continually improve paid search, paid display, paid social and email nurture campaigns, both to build brand as well as to generate quality inbound leads.

They’ll be numerate, commercial aware, and an advocate of the solution selling methodology – able to understand and articulate how our product and service offering solves key customer pain points.

Working within our Global Marketing organisation, the role reports to Marketing Director. Based from the UK, the role can be based either from our Brinkworth HQ, or fully remote with occasional travel.

Key Responsibilities

Strategy and planning

• Work with key commercial sales leads and our global marketing team to define, develop and execute ongoing marketing plans, to feed our business priorities and our organic growth goals.

Campaign execution and management

• Working with internal and external resources, lead and manage the delivery of targeted omni-channel campaigns to help us generate new business, increase retention of profitable existing customers, and cross-sell key products and services to existing accounts across our global enterprise
• Help define, create, execute and continually-improve a programme of targeted always-on digital campaigns, designed to create stickiness, to inform and educate our customer-base, and to qualify and warm-up leads.

Act as digital lead and champion

• Work with wider marketing team to create and refine a core playbook for digital B2B lead-gen activity, for implementation across all markets.
• Continuously look outside-in to help us understand What Good Looks Like, stay current, and bring learnings and improvement ideas.

Customer Experience and Brand management

• Input into brand positioning and act as a brand champion – helping to continually improve and refine our brand at key customer touchpoints
• Actively represent the customer, helping to assess and understand key pain points and how we can help them, as well as support the implementation of our Branded Customer Experience vision and plan

Customer and Market insight

• Work with our internal analytics teams to design and evolve actionable customer segmentations, supporting a robust, business-wide understanding of who our customers are, what we mean to them, what they mean to us, and how to better serve them.
• Stay current with trends in-and-around our key lines of business and market segments.

Essential

Skills and Experience

• At least 7+ years of marketing experience gained in a previous marketing role or roles.
• Strong Executive interaction skills. Able to present to and interact with our senior commercial executive and their teams.
• Bachelor’s degree in Marketing, or a relevant business discipline
• Strong commercial acumen. Numerate, and able to develop go-to-market plans, forecast lead flow and produce business outcomes.
• Excellent communication skills, with a high standard of English. Able to write proficiently and accurately, and present clearly
• An analytical mindset. Insight driven, conversant in establishing and tracking key metrics to monitor and drive performance and looking to continuously improve measurement and attribution.
• A proven ability to build cross-functional relationships and skilled in being consensus. Experience working in a Matrix environment strongly preferred
• Demonstrated track record of:
• A robust understanding of the customer buying process
• Understanding of segmentation, targeting and positioning
• Campaign planning, development, execution and measurement, using digital channels, to achieve tangible and quantifiable commercial outcomes
• Having generated, managed, tracked and effectively handed over MQLs, and of having worked down the funnel to help these leads close.
• A deep understanding of and experience in a variety of different marketing channels: print, digital, content marketing, direct mail, events, affiliate marketing
• Being able to articulate, craft and tailor messages to suit differing audiences
• Leading design and delivery of prospect and customer engagement materials and messaging
• Managing external agencies and partners.
• Fully conversant with Microsoft Office, particularly with Outlook, Word, Excel & PowerPoint.
• Strong project management, multitasking, and decision-making skills
• Ability to develop and maintain positive and consultative relationships with internal sales partners.
• Familiarity with basic design principles, content writing and editing. Experience with Adobe Creative Cloud (PhotoShop, InDesign and Premiere) a plus.

Desirable

• Google Ads certification preferred.
• Experience with Salesforce CRM
• Experience with Eloqua email marketing platform
• Completion of the Mini MBA in Marketing and/or Mini MBA in Brand Management strongly preferred

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