Digital Marketing Senior Outreach and Link Building Specialist

Department: Outreach

Employment Type: Full Time

Location: Bedford (Hybrid)

Reporting To: Pia Malabanan

Compensation: £32,000 – £38,000 / year

Description

We are currently recruiting for a new Senior Outreach and Link Building Specialist to join our team.

Are you a passionate outreach expert with a knack for building relationships and generating industry-leading coverage? Do you thrive in a fast-paced environment where collaboration and innovation are key? If so, we want to hear from you!

In this exciting role, you will play a pivotal role in our Outreach department, spearheading outreach campaigns to secure high-quality backlinks for clients across diverse sectors like iGaming, finance, B2B, and travel.

You will leverage your expertise to identify new opportunities, craft compelling pitches, and nurture relationships with key contacts. As a Senior Lead, you will also guide and support fellow Outreachers, fostering their growth and development.

About Us

Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression? At Receptional, we love working with challenger brands that are changing the world. It means we’re growing fast and looking for enthusiastic people to grow with us.

Receptional is a multi-award-winning team of creative and digital marketers that have been working with some of the world’s best-known and challenger brands for 25 years. We offer a variety of services to our clients ranging from one-off projects to multi-channel campaigns.

A major part of our success is the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression with both team and individual training budgets to support your growth. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.

We place culture at the center of our business with an array of annual initiatives ranging from charity to social events. Work/life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.

An Award-Winning Team

In the last 25 years, Receptional has won multiple awards, not only for the work we do with our clients, but also for our exceptional team culture and dedication to nurturing and advancing our team members.

Our commitment to providing a supportive environment encourages personal and professional growth, ensuring that each member not only contributes to our success but also thrives individually.

A small selection of the awards we have won together:

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
• The Financial Services Forum’s Agency of the Year Award 2023

Our Values Are What Drives Us

At Receptional, we’re propelled by a shared ambition to redefine the digital marketing landscape.

Our values are the pillars that support our journey towards innovation and excellence. As the perfect teammate, you will be:

Dynamic: Embrace change, energise the room, and pivot swiftly to navigate the evolving landscape of digital marketing.

Forward-Thinking: Anticipate the next big thing, innovate solutions, and set trends that keep us and our clients ahead of the curve.

Curious: Always question, always learn. Your thirst for knowledge fuels our growth and leads us down unexplored paths to success.

Collaborative: Together, we achieve more. Share ideas, unite efforts, and celebrate the victories as a team.

Transparent: Communicate with clarity and honesty, building trust and fostering an open environment where ideas and feedback flourish.

Key Responsibilities

Become an Outreach Guru:

• Conduct in-depth research to discover relevant publications and websites aligned with client needs.
• Develop strategic outreach campaigns to secure placements across a variety of media outlets and locations.
• Collaborate closely with the content team to generate newsworthy and link-worthy content ideas.
• Utilise your negotiation skills to secure placements within budget parameters.
• Continuously monitor and analyse campaign performance, optimising strategies for maximum success.

Lead And Empower Your Teammates

• Provide ongoing guidance and support to your direct report, helping them achieve their weekly and monthly goals.
• Foster a collaborative and transparent environment, conducting regular one-on-one meetings and setting SMART goals for development.
• Participate in performance reviews and provide constructive feedback to help your team member reach their full potential.
• Champion open communication and keep the Outreach Manager informed of progress and any roadblocks.

Be An Account Lead & Client Champion

• Take ownership of assigned client accounts, ensuring we deliver on outreach objectives within the designated timeframe.
• Partner with Account Managers to understand client requirements and secure approvals before campaign launch.
• Provide transparent updates throughout the month, keeping all stakeholders informed of progress and potential challenges.
• Analyse link metrics and ensure placements meet client needs, proactively communicating any rejected links with explanations or alternative recommendations.
• Monitor third-party budgets and proactively address any potential overspending risks.
• Actively participate in both team and client meetings, presenting insights, demonstrating your expertise, and addressing any questions or concerns.
• Involvement in QSR & KAM Planning sessions for allocated clients, understanding and contributing to outreach strategies and opportunities.
• Contribute time each month to assigned agency marketing plan and growth team activities e.g. newsletters, blog posts, client development plans.

Key Performance Indicators

• Link diversity: Ensuring that the target is met for the number of new sites found each month
• Third-party spend: Ensuring that 3rd party spend is on or below target through effective negotiation skills and tactics
• Deadline adherence: All deliverables are on time for both soft and hard deadlines
• Outreach effectiveness & success: Maintaining a successful open rate, testing outreach techniques to secure link placements, and demonstrating success of live links from outreach activity.

Essential Skills

Skills Knowledge and Expertise

• At least 1-2 years’ experience within SEO or digital marketing, particularly in outreach link-building.
• Line management experience
• A knack for crafting compelling and persuasive written communication.
• Proficiency in using outreach tools (e.g., Outplay).
• Strong research, negotiation, and networking abilities.
• A data-driven mindset with the ability to establish and track measurable goals.
• Outstanding attention to detail and exceptional organisational skills.
• Familiarity with AI (Artificial Intelligence) tools for crafting effective outreach emails (a plus!).

Desirable Skills

• Experience in digital PR campaigns
• Experience in SEO or content production/optimisation
• Previous agency experience or ability to present and communicate to relevant stakeholders
• Understanding of digital marketing tools Ahrefs, SEMrush and Google Search Console.

Our Values And Benefits

Every half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it.

Transparent

• We have open, honest conversations and strive to communicate clearly and constructively .
• Company-wide meetings every Monday
• Whole-team business reviews every quarter
• Twice yearly appraisals
• Transparent pay scale and skills matrix
• Bonuses split equally among the team

Forward-thinking

• We invest in innovation, thought leadership and wellbeing, to improve our people and work.
• Free fresh fruit and healthy snacks
• Mental health training and first aiders
• Annual health check and flu jab
• Fantastic pension plans
• Enhanced pay for parental/adoption leave

Dynamic

• We’re flexible in our work and value creative thinking.
• Modern, spacious office with table tennis
• Cycle-to-work scheme
• Your own high-spec PC
• Monthly rewards for top performers

Collaborative

• We’re an integrated team. We see strength in diversity and value collective expertise .
• A focus group to make everyone’s voice heard
• Quarterly days out – from canoeing to falconry
• Team fundraising for our charity of the year
• Celebrations for Pride, Black History Month and more

Curious

• We’re inquisitive and think beyond the brief. Information and experience make us smarter.