Marketing Manager

TKI or Entity Description:

The KPI Institute is a research institute specialised in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services, and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.

The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates www.smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.

Skills1 is a web start-up company active in the field of skills development. Its goal is to provide online access to a database of training courses dedicated to both personal and professional development of individuals and companies at international level. Skills1 aims to become a worldwide courses aggregator, where clients can easily find the relevant educational resources in order to up-skill their current levels of competencies. The software solution behind the web page will search in the database the adequate training courses for the particular areas of competencies that an individual / the organization wants to advance at.

• Current Website: https://skills1.com

Your main responsibilities include:

• Create a marketing strategy for new solutions and manage all launch activities

including announcement date and strategy, material development schedule, and all

marketing assets (brochures, videos, web pages, spec sheets, etc.)

• Work with product teams to develop campaign strategy and content such as value

propositions and positioning, presentations, advertising, marketing communications, etc.

• Develop and present customer personas, use cases, minimum viable product

Requirements And Experience Requirements Documentation.

• Lead new feature development from concept through commercialization, including

voice of customer research, definition of customer and product requirements and value

proposition, presentations, and competitive analysis.

• Help identify product enhancement priorities based on market insights from customers, market research and analysis.
• Develop, execute, monitor and optimize software demand generation campaigns

around specific value propositions, functionalities, capabilities and outcomes to drive

engagement and demand resulting in marketing qualified leads.

• Properly brief and provide direction to internal graphic designers on the development of marketing materials.
• Keep track of key competitors and market dynamics to inform and drive updates to

marketing strategy, tactics, and messaging.

• Create content including white papers, case studies, blogs, research reports,

testimonials, and other content collaterals for web-based marketing.

• Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials.
• Provide bi-weekly reports and accountability showing engagement and demand

generation metrics against campaign- and sales objectives.

• Implement global content and collateral strategy for key partners.
• This is an individual contributor role and requires the ability to take initiative and

ownership of decisions, projects and programs.

• Performing other duties as required.
• This position does not have any direct reports.

We expect you to:

• Working knowledge of B2C, B2B, SaaS and Digital Marketing best practices and trends.
• Demonstrated results in launching new products, experience in developing product

marketing campaigns, setting, and meeting strategic campaign goals and objectives.

• Strong background in content marketing programs and demand generation.
• Have familiarity with marketing analytics tools to track and measure campaign

performance, analyze data, and derive insights for optimization.

• Have familiarity with marketing technology tools such as CRM systems, marketing

automation platforms, and analytics software.

• Have the ability to identify challenges and find creative solutions to marketing problems.
• Have knowledge about customer engagement strategy for engaging and retaining

customers, including loyalty programs and customer feedback collection.

• Have experience related to collaboration with the sales team to align marketing efforts

with sales goals and support lead generation.

• A proven portfolio of product marketing content that demonstrates your positioning,

messaging, and writing capabilities across literature, web, and video asset types.

• A curiosity around personas, their challenges, behaviors, as well as data trends that

draw conclusions and insights from those trends.

• Combination of strategic product marketing experiences and hands-on tactical execution
• Excellent english: written, oral, and interpersonal communication skills, complemented

with creative thinking.

• The ability to digest technical product information into customer-facing value

propositions.

• Detail-oriented, with an ability to prioritize and manage multiple assignments

simultaneously.

• Ability to work independently in an unstructured environment.
• Experience with both early-stage products and established products.
• Experience with end-to-end product lifecycle management.
• Exposure to working on marketing programs for global markets preferred.

Some business facts about The KPI Institute:

20 years spent on researching KPI best practice;

220+ research reports published to date;

6 continents on which we deliver trainings;

42 global partner organizations;

78 countries where we delivered educational programs.

Some friendly facts about The KPI Institute:

Young and enthusiastic working environment;

A work environment that rewards innovative ideas;

Flexible working hours;

Application info required:

CV;

Cover letter.

Contract/Engagement type: External Collaborator/Independent Contractor

Starting date: To be discussed after an interview

Duration: Undetermined period, with 3 months’ probation period

No. of hours: Up to 40h/week

Working schedule: During office hours: 08:00-17:00 or 09:00-18:00 | 08:00 – 16:30 or 09:00 – 17:30 (Romania)

Location: Egypt