Marketing Automation Specialist – 12 month FTC

ROLE PURPOSE

Digital marketing is crucial to the efficient growth, and continued success of the Impax marketing function and the wider firm. Integration of our marketing technology tools with other touch points is key to this ensuring we communicate with our contacts in a personalized approach using data to drive engagement and conversion.

This role will be working within the global digital marketing team and managing of our marketing automation platform (Marketo), consulting on creating best in class email solutions including personalization, campaign automation and providing analytics to optimize ROI through a deeper understanding of user needs.

KEY RESPONSIBILITIES

1. Working closely with key stakeholders to develop plans for Marketing Automation activities and deliver best in class processes and solutions to communicate to our contacts
2. Implement customer journeys for different audience types to deliver personalised experiences as part of the marketing mix
3. Deliver resource and time efficiencies to automate and optimise email marketing activities
4. Manage creation and governance of lead nurturing initiatives including list building, segmentation, targeting, analysis and marketing qualified lead scoring using AI where possible
5. Set up, test, and launch email campaigns with dynamic content for sending personalised emails based on preferences
6. Create reports/dashboards for marketing activities, extracting actionable data-driven insights to be shared with stakeholders including sales, marketing, content and marketing teams.
7. Use data and reporting to implement improvements to internal process and conversation rates
8. Working closely with Salesforce admins, marketing channels managers and other digital colleagues to ensure standard and consistency of email campaigns
9. Assisting the wider digital marketing team across website management and email delivery, as necessary.

KEY DELIVERABLES

1. Own the marketing automation platform and it’s development and integration with with other platforms
2. Create and manage the automated deployment of personalised communications to contacts based on preferences
3. Support data-driven marketing by providing campaign insights to understand user behaviour across multiple digital touch points

SKILLS, KNOWLEDGE, EXPERIENCE

Essential:

1. 3+ years marketing technology experience within a B2B environment (financial services experience not essential)
2. Demonstrative experience and a good working knowledge of Marketo
3. Good understanding of Salesforce or other CRM tools
4. Knowledge of data aggregation to create reports and analyse user behaviour
5. Understanding of HTML/CSS skills for amending email templates and website edits
6. Strong organisation and project management skills
7. Self-starter, capable of taking decisions and formulating proposals
8. Strong problem solving skills
9. Good written and oral communication skills

Desirable:

1. Marketo certified expert certification
2. Knowledge of WordPress or similar CMS platforms.
3. Experience in Google analytics and other analytics tools

ABOUT IMPAX

Founded in 1998, Impax is a specialist asset manager investing in the opportunities arising from the transition to a more sustainable global economy.

Impax believes that capital markets will be shaped profoundly by global sustainability challenges, including climate change, pollution and essential investments in human capital, infrastructure and resource efficiency. These trends will drive growth for well-positioned companies and create risks for those unable or unwilling to adapt.

Impax offers a well-rounded suite of investment solutions spanning multiple asset classes seeking superior risk-adjusted returns over the medium to long term. Impax manages funds and accounts in five areas: actively managed long-only equity, fixed income, systematic equities, multi asset, and new energy infrastructure.

Impax has six offices in the United Kingdom, the United States, Ireland and Hong Kong, and with more than $50 billion in assets under management and advice has one of the investment management sector’s largest investment teams dedicated to sustainable development.

For further details, please visit our website: www.impaxam.com

We are committed to high standards of corporate social responsibility, both in our investment approach and in the way we try to conduct our own business. We prioritise goals in equity, diversity and inclusion in our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.