Marketing Director (m/w/d)

Ready to further your career in the fast-paced, exciting world of cyber security?

About Us

The unicorn company Arctic Wolf was founded in the USA in 2012 and is a leader in security operations in an exciting and fast-growing industry – cybersecurity. Our commitment to customer and employee satisfaction, combined with a stable track record characterized by doubling our sales and employee numbers for five consecutive years, have made us an industry leader. In April 2021, we decided to expand globally with the goal of providing companies worldwide with first-class protection. Arctic Wolf is therefore a global leader in security operations, delivering the first cloud-native security operations platform to end cyber risk. Powered by threat telemetry spanning endpoint, network, and cloud sources, the Arctic Wolf® Security Operations Cloud ingests and analyses trillions of security events each week to enable critical outcomes for most security use cases. The Arctic Wolf® Platform delivers automated threat detection and response at scale and empowers organisations of any size to stand up world-class security operations with the push of a button.

Our mission is simple! End cyber risk!

Position Overview and Objective

The Director, Marketing (m/w/d) will be an integral part of the Marketing team. In this role, you’ll have the opportunity to shape the marketing strategy for the region. You’ll work closely with leadership and the marketing team— demand, product, channel marketing and field marketing—to tailor and launch region-specific programs that resonate with prospective buyers and achieve pipeline goals..

Additionally, you’ll be responsible for digging into program performance data to identify trend and make recommendations that drive business results.

Primary Responsibilities and Duties

• Collaborate closely with sales and channel teams to create a quarterly, comprehensive marketing plan that aligns with region, segment and partner program goals
• Own regional field marketing budget, regional demand call and metrics; evaluate results against goals and use learnings to drive improvement
• Team closely with centralized functions, including product marketing, analyst relations, events, PR and demand to understand product launch calendar and localize and repackage campaigns and experiences for the region
• Partner closely with demand managers to optimize spend across digital channels, execute digital campaigns, webinars and create region-specific partner co-sponsorship menu
• Build and execute strategic marketing plans with top channel and alliance partners comprised of joint demand programs, campaigns and hyper-local field marketing events
• Establish strong relationships with focus partner marketing leaders to provide continuous feedback loop and improve ROI on joint investments
• Understand Arctic Wolf marketing funnel, marketing tech stack, and library of available content
• Recruit, hire and lead as the marketing team grows
• Support the team and perform all other duties and assist in other areas as needed.

Key Skills

• Fluent in English and German
• Champion of our channel community, ability to design and position campaigns and programs that drive revenue for our partners, while maintaining funnel integrity
• Positive, high-energy, team-focused attitude; inspirational leader
• Excellent organizational and prioritization skills
• Demonstrated ability to influence and proactively communicate with sales and marketing leadership
• Ability to address conflict head-on, and come to the best resolution for the business
• Deep understanding of marketing/sales funnel and methods by which to drive efficiencies and hit opportunity targets
• Strong analytical skills; ability to measure ROI of programs and investments and use to make decisions
• Excellent interpersonal and communications skills; strong presentation skills
• Strong experience leveraging Salesforce and Tableau to track performance

Minimum Qualifications

• 8+ years proven experience in B2B field or partner marketing, including experience managing 4 or more direct reports
• Experience working with US-based organization and corporate marketing team
• Strong channel acumen and understanding of partner types and personas; experience marketing to- and thru- EMEA MSP and reseller partners
• Bachelor’s degree in marketing, Business, English or Communications
• Must be willing and able to travel up to 20%

Our values

At Arctic Wolf, we cultivate a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures and ideas to make our teams even stronger as we grow globally. We were named one of the 50 most innovative companies in the world (Fast Company) – and the second most innovative security company. Other awards include Top Workplace USA, Best Places to Work – USA, Great Place to Work – Canada and of course Kununu “Top Company” in Germany. Arctic Wolf is an equal opportunity employer and we consider applicants for employment without regard to race, color, religion, gender, orientation, national origin, age, disability or genetics. Arctic Wolf is committed to creating a welcoming, accessible, respectful and inclusive environment that provides equal access and participation for people with disabilities. Therefore, we strive to make our entire employee experience as accessible as possible and, wherever possible, provide necessary accommodations to applicants and employees with disabilities and/or other specific needs. Come and join our pack during this exciting time of rapid growth, where every employee makes a difference, contributions are recognised and many exciting development opportunities arise.

Have we sparked your interest? Then send us your CV and also your references.

Come join the Pack during this exciting time of rapid growth where every employee makes a difference and their contributions are recognized and rewarded.