Digital Lead

Qualifications

• Minimum of 5 years of experience in meta ads manager
• SEO and SEM: Minimum of 5 years of experience in search search engine marketing (SEM) techniques to improve online visibility and drive traffic with a remarkable knowledge of search engine optimization (SEO) 
• Social Media Marketing: Proficiency in creating and executing social media strategies across platforms like Facebook, Twitter, LinkedIn, Instagram, TikTok, Snapchat etc.
• Content Marketing: Ability to develop and implement a content strategy that aligns with overall business goals.
• Display Advertising: Knowledge of display advertising strategies and platforms.
• CRM and Marketing Automation Tools: Familiarity with customer relationship management (CRM) and marketing automation tools for lead nurturing and customer retention.
• Organizational Skills: Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Time Management: Efficiently allocate time and resources to meet deadlines and achieve goals.
• Interpersonal Skills: Effectively collaborate with cross-functional teams, including marketing, sales, and IT.
• Presentation Skills: Ability to communicate digital strategies and results to stakeholders.
• Leadership Skills: Ability to lead a digital marketing team and drive a cohesive strategy.
• Strategic Thinking: Develop and implement digital strategies aligned with overall business objectives.
• Problem-solving Skills: Address challenges and troubleshoot issues related to digital initiatives.
• Risk Assessment: Anticipate and mitigate risks associated with digital campaigns and projects.
• Team Building: Recruit, lead, and inspire a team of digital marketing professionals.
• Project Management: Effectively manage digital projects, allocate resources, and ensure timely delivery of results.

Job role

The Digital Lead develops, implements, tracks and optimizes our digital marketing campaigns across all digital channels. The lead should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

• Ensure accuracy on project end matter, job numbers, and version numbers
• Review and ensure all speaker notes, references, links, superscripts, subscripts, and dates are up to date and match across multiple project versions
• Keep track of all inconsistencies within project versions and communicate them through the appropriate channels
• Ensure correct copyright/trademark usage and consistency of legal disclaimers
• Follow strict brand guidelines
• Ensure alignment, color accuracy and font sizes of all functional, medical, regulatory, and change annotations follow client standards and requirements
• Create and follow review test plans
• Exercise excellent, detail-oriented organizational and communication skills
• Respectfully work with other disciplines in an Agile-oriented environment
• Ensure project deadlines are met and exhibit clear, consistent communication when reporting project statuses, with advanced notice, if projects deviate from expectations
• Maintain the upkeep of proofreading documentation, including slip sheets, guidelines, and decks
• Collaborate with other QA disciplines, ensuring team-wide understanding of processes and day-to-day operations
• Minimum 5 years of experience in meta ads manager and Google Adwords