Senior CRM & Email Marketing Manager

Seasalt is a modern Cornish company with an ambitious vision. As a successful omnichannel retailer spanning our website, over 70 shops, and 400 wholesale stockists, we’re always challenging ourselves to think creatively, innovate and improve.

As the Senior CRM and Email Marketing Manager, you will be responsible for developing and executing comprehensive email marketing and customer relationship management strategies. You’ll play a pivotal role in driving customer retention, loyalty, and revenue growth through strategic planning, segmentation, personalised communication, and data-driven insights.

This role can be based remotely within the UK, with occasional travel to our Cornwall head offices or in Cornwall with our blended approach to hybrid working where we expect our people to work a minimum of 40% of their working week from a Seasalt Office, the remaining 60% of the time will be from home (or your chosen location – however, you must be based in the UK).

This role is offered as a full-time, permanent contract.

You’ll Help Us By

Creating and implementing a clear and well-considered email strategy and a CRM strategy that aligns with the wider marketing and business key objectives. Turning insight into action and promoting a culture of innovation and test & learn within our communications journeys. Constantly trialing new ways to recognise and reward customers, grow retention rates and lifetime value and generate incremental revenue.

You’ll be planning and supporting the team to execute and optimise end-to-end email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis. Overseeing CRM campaigns, utilising customer data to deliver targeted and personalised communications. This will also include developing and implementing an email marketing and CRM strategy for the US customer.

Managing the growth and health of our contactable database both in-store and online including defining the right customer information to hold (including preferences). You’ll utilise the ESP functions to deliver dynamic and personalised content.

Building and maintaining a strong working relationship with the Senior Customer and Insights Manager to have a deep level of understanding of the Seasalt customer and finding opportunities to elevate customer behaviour to reach key customer KPIs. Working to implement advanced segmentation strategies to tailor messages to specific customer segments.

Collaborating with cross-functional teams to integrate email and CRM initiatives with other marketing channels for a cohesive customer experience.

Leading and mentoring a team of email and CRM marketing professionals. Promoting a highly engaged and enthusiastic team.

The Skills You’ll Be Sharing With The Team

• Substantial proven experience in email marketing and CRM, with a focus on strategy development and execution.
• Proficiency in email marketing platforms, CRM systems, and marketing automation tools.
• Strong analytical skills and experience in utilising data to drive decision-making.
• Experience with creating UK and International email marketing and CRM strategies.
• Excellent communication and leadership skills.
• Familiarity with Insider and understanding of customer behaviour in the retail landscape.
• Ability to thrive in a fast-paced, results-oriented environment.
• Creative thinker with a strategic mindset.
• Self-motivated.
• Team player
• Flexible/adaptable
• Professional and able to give/receive constructive feedback.

Why We Hope You’ll Love Working With Us

The success of Seasalt is down to the skill and hard work of our team. We don’t just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us. From the moment your Seasalt journey begins, it’s our pledge to support you by providing dedicated learning and development opportunities that will enhance your day-to-day working life and help you build your skills and knowledge.

Benefits

As well as doing everything we can to boost your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

• Salary of up to £55,000pa depending on experience (Band 4)
• 34 days holiday (including bank holidays)
• Flexible benefits allowance
• Long service enhanced holiday allowance
• Generous 50% staff discount on all full priced items
• Employer Contributory Pension
• Retail trust partnership
• Life assurance programme
• Learning and Development opportunities
• Remote medical support partnership
• Paid volunteering opportunities
• Employee network such as the Inclusion Network and Culture Crew

At Seasalt we have a brilliant team of people – they’re what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.

We aim to work flexibly where possible and value a range of perspectives – diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We’re happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at [email protected]